Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance-Reference-Cited by-同舟云学术

Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance

Published:2022-12 Issue:8 Volume:59 Page:103724
ISSN:0378-7206
Container-title:Information & Management
language:en
Short-container-title:Information & Management

Author:

Sáenz Josune,Ortiz de Guinea Ana,Peñalba-Aguirrezabalaga Carmela

Funder

Eusko Jaurlaritza Hezkuntza Saila

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

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4. Business Wire (2022) NewVantage partners releases 2022 big data and AI executive survey, https://www.businesswire.com/news/home/20220103005036/en/NewVantage-Partners-Releases-2022-Data-And-AI-Executive-Survey.

5. McKinsey (2021) The state of AI in 2021, https://www.mckinsey.com/business-functions/quantumblack/our-insights/global-survey-the-state-of-ai-in-2021.

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