Online channel expansion strategy: An empirical investigation

Author:

Rong ZheORCID,Wang Qian,Wu Ji

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference61 articles.

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2. When do sellers bifurcate from electronic multisided platforms? the effects of customer demand, competitive intensity, and service differentiation;Chen;Inf. Manag.,2014

3. DigitalCommerce360, What are the top online marketplaces?, 2021 https://www.digitalcommerce360.com/article/infogra. (Accessed 3 March 2021).

4. Forrester, Retailers must seize the marketplace opportunity, 2016. https://www.mirakl.com/report-retailers-must-seize-the-marketplace-opportunity. (Accessed 3 March 2021).

5. D. Nadel, The state of the Amazon marketplace 2018: a report based on a survey of 1200 Amazon sellers, 2018.

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