Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach-Reference-Cited by-同舟云学术

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Consumer's perceptions of website's utilitarian and hedonic attributes and online purchase intentions: A cognitive–affective attitude approach

Published:2017-09 Issue:2 Volume:21 Page:73-88
ISSN:2444-9695
Container-title:Spanish Journal of Marketing - ESIC
language:en
Short-container-title:Spanish Journal of Marketing - ESIC

Author:

Moon M.A.^ORCID,Khalid M.J.,Awan H.M.,Attiq S.,Rasool H.,Kiran M.

Publisher

Emerald

Subject

Marketing

Reference78 articles.

1. The encouraging future of e-commerce in Pakistan;Ahmad;The Express Tribune,2015

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3. A Bayesian analysis of attribution processes;Ajzen;Psychological Bulletin,1975

4. Understanding attitudes and predicting social behavior;Ajzen,1980

5. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

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