1. Getting the word out on Twitter: The role of influentials, information brokers and strong ties in building word-of-mouth for brands;Araujo;International Journal of Advertising,2016
2. The role of anticipated emotions in purchase intention;Bagozzi;Psychology & Marketing,2016
3. Mapping actor roles in social media: Different perspectives on value creation in theories of user participation;Bechmann;New Media and Society,2013
4. Rebuilding public trust in government administrations through e-government actions;Belanche;Revista Española de Investigación en Marketing ESIC,2015
5. Understanding interactive online advertising: Congruence and product involvement in highly and lowly arousing, skippable video ads;Belanche;Journal of Interactive Marketing,2016