Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand-Reference-Cited by-同舟云学术

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Effects of Corporate Social Responsibility perception on consumer satisfaction with the brand

Published:2016-09 Issue:2 Volume:20 Page:104-114
ISSN:2444-9695
Container-title:Spanish Journal of Marketing - ESIC
language:en
Short-container-title:Spanish Journal of Marketing - ESIC

Author:

Rivera J.J.,Bigne E.,Curras-Perez R.

Publisher

Emerald

Subject

Marketing

Reference69 articles.

1. American Customer Satisfaction Index,2016

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5. The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study;Auger;International Business Review,2010

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