Generating Ideas on Online Platforms: A Case Study of “My Starbucks Idea”

Author:

Hossain Mokter,Islam K. M. Zahidul

Publisher

Elsevier BV

Reference39 articles.

1. Adamczyk, S., Bullinger, A. C. &Möslein, K. M. (2012). Innovation contests: a review, classification and outlook. Creativity and Innovation Management, 21, 335-360. Antikainen, M. J. &Vaataja, H. K. (2010). Rewarding in open innovation communities – how to motivate members. International Journal of Entrepreneurship and Innovation Management, 11, 440-456.

2. Crowdsourcing new product ideas over time: an analysis of the Dell Ideastorm community;Bayus;Management Science,2013

3. User-centric innovations in new product development-systematic identification of lead users harnessing interactive and collaborative online-tools;Bilgram;International Journal of Innovation Management,2008

4. How to manage outside innovation;Boudreau;MIT Sloan Management Review,2009

5. Using the crowd as an innovation partner;Boudreau;Harvard Business Review,2013

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