Author:
Allenby Greg M.,Hardt Nino,Rossi Peter E.
Reference46 articles.
1. Incorporating prior knowledge into the analysis of conjoint studies;Allenby;Journal of Marketing Research,1995
2. Valuation of patented product features;Allenby;The Journal of Law and Economics,2014
3. Economic valuation of product features;Allenby;Quantitative Marketing and Economics,2014
4. Economic models of choice;Allenby,2017
5. Quality perceptions and asymmetric switching between brands;Allenby;Marketing Science,1991
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12 articles.
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