To mine association rules of customer values via a data mining procedure with improved model: An empirical case study

Author:

Chiang Wen-Yu

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference33 articles.

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3. Buying or browsing? An exploration of shopping orientations and online purchase intention;Brown;European Journal of Marketing,2003

4. Business research method;Bryman,2007

5. The stability of benefit segments;Calnatone;Journal of Marketing Research,1978

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