Blogger-Centric Contextual Advertising-Reference-Cited by-同舟云学术

Blogger-Centric Contextual Advertising

Published:2011-03 Issue:3 Volume:38 Page:1777-1788
ISSN:0957-4174
Container-title:Expert Systems with Applications
language:en
Short-container-title:Expert Systems with Applications

Author:

Fan Teng-Kai,Chang Chia-Hui

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference40 articles.

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4. Fuzzy web ad selector based on web usage mining;Bae;Intelligent Systems, IEEE,2003

5. Broder, A., Fontoura, M., Josifovski, V., & Riedel, L. (2007). A semantic approach to contextual advertising. In Proceedings of the 30th International conference on Research and Development in Information Retrieval (ACM SIGIR’07) (pp. 559–566). Amsterdam: ACM.

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