Improved market segmentation by fuzzifying crisp clusters: A case study of the energy market in Spain

Author:

Casabayó Mònica,Agell Núria,Sánchez-Hernández Germán

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference33 articles.

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3. The process of classification and learning the meaning of linguistic descriptors of concepts;Aguilar;Approximate Reasoning in Decision Analysis,1982

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5. Marketing strategy and management;Baker,1988

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