An anticipation model of potential customers’ purchasing behavior based on clustering analysis and association rules analysis

Author:

Chang Horng-Jinh,Hung Lun-Ping,Ho Chia-Ling

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference29 articles.

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2. Agrawal, R., & Srikant, R. (1994). Fast algorithms for mining association rules in large databases. In Proceedings of the 20th international conference on very large databases (pp. 487–499). Santiago, Chile.

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4. Clustering web transactions using rough approximation;De;Fuzzy Sets and Systems,2004

5. Han, J., & Fu, Y. (1995). Discovery of multiple-level association rules from large database. In The twenty-first international conference on very large data bases (pp. 420–431). Zurich, Switzerland.

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