Performance comparison based on customer relationship management using analytic network process

Author:

Öztayşi Başar,Kaya Tolga,Kahraman Cengiz

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference68 articles.

1. Measurement: The missing ingredient in today’s CRM strategy;Brewton;Cost Management,2003

2. Bueren, A., S. R., K. L.M., Brenner, W. 2005. Improving performance of customer-processes with knowledge management. Business Process Management Journal (11), 573–588.

3. Customer relationship management: Concept and tools;Buttle,2004

4. Understanding customer relationship management (CRM): People processes and technology;Chen;Business Process Management Journal,2003

5. A pro-performance appraisal system for the university;Chen;Expert Systems with Applications,2010

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