Author:
Kim Su-Yeon,Jung Tae-Soo,Suh Eui-Ho,Hwang Hyun-Seok
Subject
Artificial Intelligence,Computer Science Applications,General Engineering
Reference16 articles.
1. Marketing to maximize profitability;Duboff;The Journal of Business Strategy,1992
2. Customer lifetime valuation to support marketing decision making;Dwyer;Journal of Interactive Marketing,1997
3. Customer lifetime value: An application in the rural petroleum market;Gloy;Agribusiness,1997
4. The heart of the matter: The challenge of customer lifetime value;Hawkes;CRM Forum Resources,2000
5. The lifetime value concept in customer-based marketing;Hoekstra;Journal of Market Focused Management,1999
Cited by
198 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献