A case study of applying LRFM model in market segmentation of a children’s dental clinic

Author:

Wei Jo-Ting,Lin Shih-Yen,Weng Chih-Chien,Wu Hsin-Hung

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference30 articles.

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5. Integrating of SOM and K-man in data mining clustering: An empirical study of CRM and profitability evaluation;Chang;Journal of Information Management,2004

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