1. Abelson, Robert P., & Levi, Ariel. (1985). Decision making and decision theory. In Gardner Lindzey & Eliot Aronson (Eds.), Handbook of social psychology (3rd ed., pp. 231–310). New York, NY: Random House.
2. The effect of promotion on consumption: Buying more and consuming it faster;Ailawadi;Journal of Marketing Research,1998
3. A contingency model for the selection of decision strategies;Beach;Academy of Management Review,1978
4. Contextual influences in consumer price responses: An experimental analysis;Berkowitz;Journal of Marketing Research,1980
5. A componential analysis of cognitive effort in choice;Bettman;Organizational Behavior and Human Decision Processes,1990