Author:
Smith Stephen A.,Agrawal Narendra,McIntyre Shelby H.
Reference23 articles.
1. PROMOTER: An Automated Promotion Evaluation System;Abraham Magid;Marketing Science,1987
2. Maximizing Profits from Periodic Department Store Promotions;Achabal;Journal of Retailing,1990
3. An Optimal Decision Support Model for Department Level Promotion Mix Planning;Allaway;Journal of Retailing,1987
4. Measuring the Short Term Effect of In-Store Promotion and Retail Advertising on Brand Sales: A Factorial Experiment;Bemmaor Albert;Journal of Marketing Research,1991
5. periodic Pricing of Seasonal Products in Retailing;Bitran Gabriel;Management Science,1997
Cited by
19 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献