Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports-Reference-Cited by-同舟云学术

Insights into cross- and within-store price search: retailer estimates vs. consumer self-reports

Published:2000-06 Issue:2 Volume:76 Page:243-258
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Urbany Joel E,Dickson Peter R,Sawyer Alan G

Publisher

Elsevier BV

Subject

Marketing

Reference44 articles.

1. Banks, Kenneth A. (1992). “Does Anyone See our Ads?” Retailing Issues Newsletter, Texas A&M Center for Retailing Studies, November.

2. Determining Where to Shop;Bell;Journal of Marketing Research,1998

3. Blattberg, Robert C. and John A. Deighton. (1996). “Manage Marketing by the Customer Equity Test,” Harvard Business Review, (July/August), 136–144.

4. Identifying the Deal Prone Segment;Blattberg;Journal of Marketing Research,1978

5. Bodapati, Anand V. and V. Srinivasan. (1997). “The Impact of Out-of-Store Advertising on Store Sales.” Working paper, Stanford University Graduate School of Business

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