Halo effects of a Country in film-induced tourism: A case study of the Ha Long Bay, Vietnam in ‘Kong: Skull Island’

Author:

Pham Dai Duong,Hwang Yeong-HyeonORCID

Funder

Dong-A University

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

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5. The impact of physically attractive models on advertising evaluations;Baker;Journal of Marketing Research,1977

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