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Experiencing the destination brand: Behavioral intentions of arts festival tourists

  • Published:2018-12 Issue: Volume:10 Page:61-67
  • ISSN:2212-571X
  • Container-title:Journal of Destination Marketing & Management
  • language:en
  • Short-container-title:Journal of Destination Marketing & Management

Author:

Chen Ying Chieh,King Brian,Lee Hung-Wen

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference56 articles.

1. Building strong brands;Aaker,1996

2. Amos 4.0 user’s guide;Arbuckle,1999

3. The brand relationship spectrum: The key to the brand architecture challenge;Aaker;California Management Review,2000

4. The four R's of place branding;Aitken;Journal of Marketing Management,2011

5. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988

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