The power of social media storytelling in destination branding

Author:

Lund Niels Frederik,Cohen Scott A.,Scarles Caroline

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference97 articles.

1. Grouped: How small groups of friends are the key to influence on the social web;Adams,2012

2. Social labour: Exploring work in consumption;Anderson;Marketing Theory,2016

3. Barnes, K.L. (2015). The big reveal: Budgets, staffing and the future of social media at DMOs. 〈www.destinationmarketing.org/blog/big-reveal-budgets-staffing-and-future-social-media-dmos〉. Accessed 18 March 2017.

4. Capitalizing on memories past, present, and future: Observations on the intertwining of tourism and narration;Bendix;Anthropological Theory,2002

5. Bertino, M. (2014). New research: Topics that get a reaction. Retrieved March 17, 2017, from 〈http://kloutblog.lithium.com/t5/Klout-Blog/New-Research-Topics-That-Get-A-Reaction/ba-p/578〉.

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