Author:
Ahn Jiseon,Thomas Toney K.
Subject
Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management
Reference80 articles.
1. Building strong brands;Aaker,1996
2. Consideration of rosy-and blue-side attachment with integrated resort brands;Ahn;Journal of Destination Marketing & Management,2019
3. Integrated resort: A review of research and directions for future study;Ahn;International Journal of Hospitality Management,2018
4. The structural effects of affective and cognitive elaboration in formation of customer-brand relationship;Ahn;Service Industries Journal,2018
5. A new dualistic approach to brand attitude: The role of passion among integrated resort customers;Ahn;International Journal of Hospitality Management,2019
Cited by
29 articles.
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