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Place marketing examined through a service-dominant logic lens: A review

  • Published:2018-09 Issue: Volume:9 Page:72-84
  • ISSN:2212-571X
  • Container-title:Journal of Destination Marketing & Management
  • language:en
  • Short-container-title:Journal of Destination Marketing & Management

Author:

Eletxigerra Ainhize,Barrutia Jose M.,Echebarria Carmen

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference98 articles.

1. City residents' perception of MICE city brand orientation and their brand citizenship behavior: A case study of Busan, South Korea;Ahn;Asia Pacific Journal of Tourism Research,2016

2. Cultural tourism in Istanbul: The mediation effect of tourist experience and satisfaction on the relationship between involvement and recommendation intention;Altunel;Journal of Destination Marketing & Management,2015

3. Toward a cultural resource-based theory of the customer;Arnould,2006

4. Selling the city: Marketing approaches in public sector urban planning;Ashworth,1990

5. Co-production and customer loyalty in financial services;Auh;Journal of Retailing,2007

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