Influencing those who influence us: The role of expertise in the emergence of minority influence
Author:
Publisher
Elsevier BV
Subject
Sociology and Political Science,Social Psychology
Reference53 articles.
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3. Studies of independence and conformity: I. A minority of one against a unanimous majority;Asch;Psychological Monographs: General and Applied,1956
4. Majority and minority influence: Source-position imbalance as a determinant of message scrutiny;Baker;Journal of Personality and Social Psychology,1994
5. Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers;Bettman;Journal of Consumer Research,1987
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