Subject
Information Systems and Management,Management Science and Operations Research,Modeling and Simulation,General Computer Science,Industrial and Manufacturing Engineering
Reference55 articles.
1. Advertising research at Anheuser-Busch Inc. (1963–1968);Ackoff;Sloan Management Review,1975
2. Estimation uncertainty and optimal advertising decisions;Aykac;Management Science,1989
3. Variable-sum game models of marketing problems;Baligh;Journal of Marketing Research,1967
4. Bass, F.M., Wind, J., 1995. Introduction to the special issue: Empirical generalizations in marketing. Marketing Science 14 (3), Part 2 of 2, G1–G5
5. An empirical investigation of advertising strategies in a dynamic duopoly;Chintagunta;Management Science,1992
Cited by
18 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献