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Pooling reputations

  • Published:2002-05 Issue:5 Volume:20 Page:715-730
  • ISSN:0167-7187
  • Container-title:International Journal of Industrial Organization
  • language:en
  • Short-container-title:International Journal of Industrial Organization

Author:

Andersson Fredrik

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference24 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

2. Multi-market contact and collusive behavior;Bernheim;RAND Journal of Economics,1990

3. Cabral, L., 1998a. Stretching firm and brand reputation. Mimeo, London Business School.

4. Cabral, L., 1998b. Mulitmarket contact under imperfect observability, with an application to umbrella branding. Mimeo, London Business School.

5. Brand extension as informational leverage;Choi;Review of Economic Studies,1998

Cited by 48 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Do geographical appellations provide useful quality signals? The case of Scotch single malt whiskies;Economic Modelling;2023-07

2. Collective Brand Reputation;Journal of Political Economy;2023-01-01

3. Experience Goods, Umbrella Branding, and Reputation;Review of Industrial Organization;2022-11-07

4. Absorptive capacity, knowledge spillovers and incentive contracts;International Journal of Industrial Organization;2022-05

5. Analyzing product greening spillovers in multi-product markets;Transportation Research Part E: Logistics and Transportation Review;2022-02
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