1. Sandoz’ Rx-drug ad hits newspapers;Hiestand;Ad Week/Marketing Week,211987
2. An exploratory analysis of consumer recognition of direct-to-consumer advertising of prescription medications;Perri;J Health Care Marketing. March,1987
3. SmithKline sets TV ads to boost sales of anti-ulcer drug Tagamet;Koenig;Wall Street J.,1988
4. Big ad revenues, big obstacles loom for prescription TV;Rosenthal;Television I Radio Age.,1988
5. New prescriptions for marketing ethical drugs;Neiman;Ad Week I Marketing Week,1988