1. Building brands identity;Mindrut;Procedia Econ Finance,2015
2. Knowing your personal brand: what academics can learn from marketing 101;Borman-Shoap;Acad Med,2019
3. Building your company's vision;Collins;Harv Business Rev,1996
4. Creating a conceptual framework for corporate brand positioning;Kuuru,2016
5. Competitive Advantage. Creating and Sustaining Superior Performance;Porter,1985