The effects of advertising and other marketing communications on health-related consumer behaviors

Author:

Pechmann Cornelia,Catlin Jesse R

Publisher

Elsevier BV

Subject

General Psychology

Reference52 articles.

1. The role of the media in promoting and reducing tobacco use;Davis,2008

2. Mass Communication and Public Health: Complexities and Conflicts;Atkin,1990

3. Public Communication Campaigns;Rice,2001

4. Eating with a purpose: consumer response to functional food health claims in conflicting versus complementary information environments;Naylor;J Public Policy Mark,2009

5. The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthful indulgences;Belei;J Mark Res,2012

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