Color and local heritage in gemstone branding: A comparative study of blue zoisite (Tanzanite) and color-change diaspore (Zultanite/Csarite)

Author:

Altingoz Mehmet,Smith Nicole M.,Sebnem Duzgun H.,Syvrud Patricia F.,Ali Saleem H.ORCID

Funder

Tiffany & Co. Foundation

Publisher

Elsevier BV

Subject

Management, Monitoring, Policy and Law,Economic Geology,Development,Geography, Planning and Development

Reference59 articles.

1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

2. Treasures of the Earth: Need, Greed and a Sustainable Future;Ali,2010

3. AMA., n.d. The American Marketing Association Dictionary. Retrieved from https://www.ama.org/resources/Pages/Dictionary.aspx?dLetter=B.

4. Athinson, 2016.

5. Research Methods in Anthropology: Qualitative and Quantitative Approaches;Bernard,2017

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1. Property rights and theft wrongs? A preliminary analysis of stealing in the extractive industries;The Extractive Industries and Society;2023-09

2. Dialectics of Association and Dissociation: Spaces of Valuation, Trade, and Retail in the Gemstone and Jewelry Sector;Economic Geography;2021-11-09

3. Gemstone Merchandise Software;Proceedings of Fifth International Congress on Information and Communication Technology;2020-10-22

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