1. Talk of the network: a complex systems look at the underlying process of word-of-mouth;Goldenberg,2001
2. Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata;Goldenberg,2001
3. Threshold models of collective behavior;Granovetter;Am. J. Sociol.,1978
4. Micromotives and macrobehavior;Schelling,1978
5. Threshold models for competitive influence in social networks;Borodin,2010