1. Creativity: A tool to combat competition;Powills;Hospitals,1986
2. Marketing: A tool that serves hospitals' survival instincts;McMillan;Hospitals,1981
3. Hospital marketing more sophisticated: Survey;Steiber;Hospitals,1985
4. Outpatient visits rise, affect expenses;Reczynski;Hospitals,1985
5. Marketing: A survival tool for dietetic professionals in the 1990s;Parks;J Am Diet Assoc,1986