Corporate Reputation as Anticipated Corporate Conduct – Introduction to the AMJ Special Issue-Reference-Cited by-同舟云学术

Corporate Reputation as Anticipated Corporate Conduct – Introduction to the AMJ Special Issue

Published:2009-07 Issue:2 Volume:17 Page:65-68
ISSN:1839-3349
Container-title:Australasian Marketing Journal
language:en
Short-container-title:Australasian Marketing Journal

Author:

Helm Sabrina¹,Gray Brendan²

Affiliation:

1. Retailing and Consumer Sciences, John and Doris Norton School, McClelland Park, 650 North Park Avenue, P.O. Box 210078, Tucson, AZ 85721-0078, USA Tel.: +1 520 621 7130.

2. Centre for Entrepreneurship, School of Business, University of Otago, PO Box 56, Dunedin, New Zealand Tel.: +64 3 479 8733.

Publisher

SAGE Publications

Link

http://journals.sagepub.com/doi/pdf/10.1016/j.ausmj.2009.05.008

Reference27 articles.

1. Corporate Reputation: The Definitional Landscape

2. Why Internal Branding Matters: The Case of Saab

3. Comparing Corporate Reputations: League Tables, Quotients, Benchmarks, or Case Studies?

4. The Company and the Product: Corporate Associations and Consumer Product Responses

5. The Relationship Between Work and Workplace Attitudes and Perceived External Prestige

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