1. Video Monitoring Services of America, “Good Morning America,” ABC Network Programming, May 8, 2000.
2. Melody Petersen, “Pushing Pills With Piles Of Money Merck and Pharmacia In Arthritis-Drug Battle,” The New York Times, October 5, 2000.
3. Celebrex is copromoted by Searle, now part of Pharmacia Corporation, and Pfizer Inc. When Celebrex was launched in January 1999, Searle was part of Monsanto, and became part of Pharmacia in December 1999. For simplicity, the rest of the article will refer to only Searle as the promoter of Celebrex.
4. Petersen, “Pushing Pills With Piles Of Money Merck and Pharmacia In Arthritis-Drug Battle,” The New York Times, October 5, 2000.
5. David J. Morrow, “Pushing New Arthritis Drugs, Monsanto And Merck Step Up Sales Calls To Doctors,” The New York Times, August 3, 1999.