1. C. L. Caywood, The Handbook of Strategic Public Relations & Integrated Communications, New York, McGraw-Hill, 1997, p. 85.
2. D. S. Haus, Videobiz just gets bigger, PR Week (Jan. 11, 1999), p. 19
3. G. R. Sower, Tonight at 6… VNRs go online, PR Tactics (March 1996), p. 5
4. D. S. Haus, op. cit
5. E. Marlow, Sophisticated ‘news’ videos gain wide acceptance, Public Relations Journal (Aug./Sept. 1994), pp. 17–25; R. A. Henry, Marketing Public Relations: the Hows that Make It Work, Ames, IA: Iowa State University Press, 1995, p. 121.