1. And Now Comes Chapter III;Alvarez;Public Relations Journal,1983
2. New Concerns for Public Relations Measurement;Strenski;Public Relations Journal,1981
3. Demystifying Public Relations;Finn;Public Relations Journal,1982
4. Measurement: It is Alive and Well in Chicago;Chapman;Public Relations Journal,1982
5. Government's Research and Evaluation Gap;Hiebert;Public Relations Review,1985