Multi-dimensional analysis of perceived switching costs-Reference-Cited by-同舟云学术

Multi-dimensional analysis of perceived switching costs

Published:2012-04 Issue:3 Volume:41 Page:531-543
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Barroso Carmen,Picón Araceli

Publisher

Elsevier BV

Subject

Marketing

Reference115 articles.

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5. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market;Aydin;European Journal of Marketing,2005

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