Profit-sharing between an open-source firm and application developers — Maximizing profits from applications and in-application advertisements

Author:

Fukawa Nobuyuki,Zhang Yanzhi

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

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1. Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation;Journal of Open Innovation: Technology, Market, and Complexity;2021-07-16

2. A big data driven framework for demand-driven forecasting with effects of marketing-mix variables;Industrial Marketing Management;2020-10

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