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Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis

  • Published:2007-08 Issue:6 Volume:36 Page:784-798
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Zerbini Fabrizio,Golfetto Francesca,Gibbert Michael

Publisher

Elsevier BV

Subject

Marketing

Reference62 articles.

1. Business markets management: Understanding, creating and delivering value;Anderson,1999

2. Customer value propositions in business markets;Anderson;Harvard Business Review,2006

3. Methods of social research;Bailey,1978

4. Strategic factor markets: Expectations, luck, and business strategy;Barney;Management Science,1986

5. Firm resources and sustained competitive advantage;Barney;Journal of Management,1991

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