Industrial global brand leadership: A capabilities view-Reference-Cited by-同舟云学术

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Industrial global brand leadership: A capabilities view

Published:2007-11 Issue:8 Volume:36 Page:1082-1093
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Beverland Michael,Napoli Julie,Lindgreen Adam

Publisher

Elsevier BV

Subject

Marketing

Reference43 articles.

1. Building strong brands;Aaker,1996

2. Brand leadership;Aaker,2000

3. Strategic market management Pacific rim Ed;Aaker,2005

4. Changing needs for brands;Agres;Journal of Advertising Research,1996

5. Brand positioning through advertising in Asia, North America and Europe: The role of global consumer culture;Alden;Journal of Marketing,1999

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