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2. Consumers in a multichannel environment: Product utility, process utility, and channel choice;Balasubramanian;Journal of Interactive Marketing,2005
3. Are you tough enough to manage your channels?;Bucklin;The McKinsey Quarterly,1996
4. Multichannel retailing: A case study of early experiences;Dholakia;Journal of Interactive Marketing,2005
5. Case study: Multi-channel marketing in the retail environment;Duffy;The Journal of Consumer Marketing,2005