AI-activated value co-creation. An exploratory study of conversational agents-Reference-Cited by-同舟云学术

AI-activated value co-creation. An exploratory study of conversational agents

Published:2022-11 Issue: Volume:107 Page:287-299
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Kot Mateusz,Leszczyński Grzegorz

Funder

Narodowe Centrum Nauki

Publisher

Elsevier BV

Subject

Marketing

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