How mutuality reinforces partnership development: Japanese and Korean marketing perspectives-Reference-Cited by-同舟云学术

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How mutuality reinforces partnership development: Japanese and Korean marketing perspectives

Published:2012-07 Issue:5 Volume:41 Page:770-779
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Lee Yang-Im,Trim Peter R.J.

Publisher

Elsevier BV

Subject

Marketing

Reference98 articles.

1. Strategic market management;Aaker,2001

2. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994

3. Evidence on the role of firm capabilities in vertical integration decision;Argyres;Strategic Management Journal,1996

4. General competitive analysis;Arrow,1971

5. Marketing: An introductory text;Baker,2006

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