Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation-Reference-Cited by-同舟云学术

Developing customised CRM projects: The role of industry norms, organisational context and customer expectations on CRM implementation

Published:2013-11 Issue:8 Volume:42 Page:1328-1344
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Steel Marion,Dubelaar Chris,Ewing Michael T.

Publisher

Elsevier BV

Subject

Marketing

Reference98 articles.

1. Cost containment and customer retention practices at the top 100 commercial banks, savings institutions and credit unions;Allred;Managing Service Quality,1999

2. Diverging expectations in buyer-seller relationships: Institutional contexts and relationship norms;Andersen;Industrial Marketing Management,2009

3. Business marketing: Understand what customers value;Anderson;Harvard Business Review,1998

4. CRM software applications and business performance;Ang;Database Marketing and Customer Strategy Management,2006

5. Enhancing customer-needs-driven CRM strategies: Core selling teams, knowledge management competence, and relationship marketing competence;Arnett;Journal of Personal Selling and Sales Management,2005

Cited by 31 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry;The TQM Journal;2023-12-07

2. A Model Predicting CRM Resource Effect on Business Performance through CRM Capabilities;Wireless Communications and Mobile Computing;2023-05-13

3. An Empirical Study on the Role of CRM and Big Data in the Automotive Industry;Advances in Digital Marketing and eCommerce;2023

4. Critical Factors for CRM Adoption: A Case Study at SMEs in Palestine;Critical Factors for Adoption of Customer Relationship Management;2023

5. CRM Adoption Models and Frameworks;Critical Factors for Adoption of Customer Relationship Management;2023