Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference73 articles.
1. Multiple regression: Testing and interpreting interactions;Aitken,1991
2. A model of distributor firm and manufacturer firm working partnerships;Anderson;Journal of Marketing,1990
3. Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing;Ballantyne;Marketing Theory,2008
4. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations;Baron;Journal of Personality and Social Psychology,1986
5. How can business buyers attract sellers' resources? Empirical evidence for preferred customer treatment from suppliers;Baxter;Industrial Marketing Management,2012
Cited by 82 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The power of voice! The impact of robot receptionists’ voice pitch and communication style on customer value cocreation intention;International Journal of Hospitality Management;2024-09
2. Strategic Fit Orientation and Business Agility of Non-Oil Export Women Entrepreneurs in a Developing Economy;Sustainability;2024-07-25
3. Exploring the nexus of industry dynamism, climate risk exposure and mental health and well-being of owners of small and micro-sized suppliers: implications for sustainable supply chain management;The International Journal of Logistics Management;2024-07-22
4. Co-creation and brand happiness: insights from a Korean perspective;Journal of Consumer Marketing;2024-06-07
5. Local value creation for developing business relationships: An SME case study in the pasta industry;Italian Journal of Marketing;2024-04-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3