Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany

Author:

Müller Julian M.,Pommeranz Benjamin,Weisser Julia,Voigt Kai-Ingo

Publisher

Elsevier BV

Subject

Marketing

Reference102 articles.

1. Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation;Aarikka-Stenroos;Journal of Business & Industrial Marketing,2014

2. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016

3. Information search in complex industrial buying: Empirical evidence from Brazil;Alejandro;Industrial Marketing Management,2011

4. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

5. Transforming to a hyper-connected society and economy – Towards an “industry 4.0”;Bauer;Procedia Manufacturing,2015

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