Assessing the evolution of sales knowledge: A 20-year content analysis-Reference-Cited by-同舟云学术

Assessing the evolution of sales knowledge: A 20-year content analysis

Published:2007-05 Issue:4 Volume:36 Page:408-419
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Williams Brian C.,Plouffe Christopher R.

Publisher

Elsevier BV

Subject

Marketing

Reference34 articles.

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5. Charting new directions for marketing;Day;Journal of Marketing,1999

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