1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991
2. Building strong brands;Aaker,1996
3. Industrial buying in high tech markets;Abratt;Industrial Marketing Management,1986
4. Industrial marketing applications of quantum measurement techniques;Alvarez;Industrial Marketing Management,2001
5. The partial least squares (PLS) approach to causal modeling: Personal computer adoption and use as an illustration;Barclay;Technology Studies,1995