New product development process and time-to-market in the generic pharmaceutical industry-Reference-Cited by-同舟云学术

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New product development process and time-to-market in the generic pharmaceutical industry

Published:2006-08 Issue:6 Volume:35 Page:690-702
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Prašnikar Janez,Škerlj Tina

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. Upper management control of new product development projects and projects performance;Bonner;Journal of Product Innovation Management,2002

2. Management of new products;Booz,1969

3. New products management for the 1980s;Booz,1982

4. The front end of innovation in an era of industry convergence;Broring,2004

5. Product development: Past research, present findings, and future directions;Brown;Academy of Management Review,1995

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