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Organizational learning in high-technology purchase situations: The antecedents and consequences of the participation of external IT consultants

  • Published:2007-04 Issue:3 Volume:36 Page:285-299
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Dawes Philip L.,Lee Don Y.,Midgley David

Publisher

Elsevier BV

Subject

Marketing

Reference53 articles.

1. Double-loop learning in organizations;Argyris;Harvard Business Review,1975

2. Organizational learning: A theory of action perspective;Argyris,1978

3. Major sales: Who really does the buying?;Bonoma;Harvard Business Review,1982

4. Schools of thought on organizational learning;Bell;Journal of the Academy of Marketing Science,2002

5. Information search in industrial purchase decisions;Bunn;Journal of Business-to-Business Marketing,1993

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