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Value in business markets: What do we know? Where are we going?

  • Published:2005-10 Issue:7 Volume:34 Page:732-748
  • ISSN:0019-8501
  • Container-title:Industrial Marketing Management
  • language:en
  • Short-container-title:Industrial Marketing Management

Author:

Lindgreen Adam,Wynstra Finn

Publisher

Elsevier BV

Subject

Marketing

Reference152 articles.

1. Customer relationship strategies and business cycles in the European sawmill industry;Alajoutsijarvi,2000

2. The only thing that matters;Albrecht;Executive Excellence,1992

3. Marketing behavior and executive action;Alderson,1957

4. An economic approach to understanding how customer satisfaction affects buyer perceptions of value;Anderson,1995

5. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994

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